Critical Whey
Applied Nutrition Critical Whey is a whey blend protein powder with 24 g of protein per 2 level scoops (33 g). It scores 77/100 on the TBPP Quality Score. It is Informed Sport.
Nutrition per serving
From the label.
| Serving size | 2 level scoops (33 g) |
|---|---|
| Protein | 24 g |
| Calories | 130 |
| Carbohydrates | 3.8 g |
| Sugar | 2.3 g |
| Fat | 2 g |
| Sodium | Not verified |
| Protein by weight | 73% |
| Leucine | Not verified |
| BCAAs | Not verified |
How it scored
77 of 100 points. How we score
| Criterion | Points | Why |
|---|---|---|
| Protein density | 22 / 30 | 73% of each scoop is protein |
| Third-party testing | 25 / 25 | Lot-tested for banned substances |
| Label transparency | 20 / 20 | Fully disclosed formula, no amino spiking |
| Sugar | 6 / 10 | 2.3 g sugar per serving |
| Ingredient simplicity | 0 / 10 | Flavor system not verified |
| Verified label data | 4 / 5 | 6 of 7 label values verified |
Formula and label
| Type | Whey Blend |
|---|---|
| Protein sources | Whey Protein Concentrate, Whey Protein Isolate, Whey Protein Hydrolysate, Milk Protein Concentrate |
| Third-party testing | Informed Sport |
| Sweeteners | Sucralose |
| Proprietary blend | No |
| Added free amino acids | No |
| Dietary | Grass-Fed |
| Allergens | Milk |
| Made by | Applied Nutrition · UK |
| Sold at | appliednutrition.uk |
Price
We could not verify a current U.S. price.
Sizes: 132 g, 450 g, 825 g, 2 kg
Flavors (13)
- Vanilla Ice Cream
- Chocolate Milkshake
- Strawberry Milkshake
- Choco Hazelnut
- White Choco Hazelnut
- Banana Milkshake
- Cookies 'N' Cream
- Salted Caramel
- White Choc Pistachio
- Caramel Latte
- Frappe
- Chiquita Banana Strawberry Smoothie
- Vanilla Matcha
Sources
- https://www.appliednutrition.uk/products/critical-whey
- https://www.appliednutrition.uk/products/critical-whey.json
- https://cdn.shopify.com/s/files/1/0454/0871/4919/files/Nutritional_PanelWCP.jpg?v=1756716488
Nutrition from the brand's nutrition panel image on the official UK product page (per 33 g: 543 kJ/130 kcal, fat 2.0 g, sat 1.0 g, carbs 3.8 g, sugars 2.3 g, protein 24 g, salt 0.2 g; 61 servings per 2 kg). The panel does not name the flavour (its ingredient list has no cocoa), so nutrition_flavor is null. The label gives salt rather than sodium, so sodium_mg is left null. The marketing copy says '24g protein and just 120 calories', but the panel shows 130 kcal; the panel value is used here. No amino acid profile is published. Ingredients for every flavour: protein blend (WPC, WPI, hydrolysed whey, MPC), flavouring, salt, sunflower lecithin, CMC, guar gum, sucralose. Brand states the dairy is grass-fed. Contains milk; made in a facility that also handles soya, egg, fish, celery and gluten cereals. Informed Sport: the brand store labels only the Vanilla Ice Cream, Chocolate Milkshake and Strawberry Milkshake variants 'Informed-Sport Tested'. This was not cross-checked on the certifier site (the web search budget ran out). Prices are GBP only on the brand store (2 kg £68.95, 825 g £33.95, 450 g £19.95, 132 g £9.95), and no USD price was verified. price_size_ref is the size that the servings count refers to.
Good to know
Last checked 2026-10-13. Labels change, so check the package before buying if you have allergies. If you are pregnant, nursing or buying for a child, ask your doctor before adding a supplement.