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Best Protein Powder

GNC AMP

AMP Pure Isolate

GNC AMP AMP Pure Isolate is a whey isolate protein powder with 25 g of protein per About 1 scoop (29.7 g). It scores 52/100 on the TBPP Quality Score. It is Informed Choice.

Informed Choice
Our score
52/100
Methodology v1.0
Protein
25g
About 1 scoop (29.7 g)
Sugar
0g
Per serving
Protein by weight
—
Per serving
$1.12
$1.12 per 25 g protein

Nutrition per serving

Vanilla Custard flavor, from the label.

Nutrition per serving
Serving sizeAbout 1 scoop (29.7 g)
Protein25 g
CaloriesNot verified
CarbohydratesNot verified
Sugar0 g
FatNot verified
SodiumNot verified
Protein by weightNot verified
LeucineNot verified
BCAAsNot verified

How it scored

52 of 100 points. How we score

CriterionPointsWhy
Protein density0 / 30Protein % by weight not verified
Third-party testing15 / 25Independently tested for contaminants or label accuracy
Label transparency20 / 20Fully disclosed formula, no amino spiking
Sugar10 / 100 g sugar per serving
Ingredient simplicity6 / 10Mix of natural and artificial flavors or sweeteners
Verified label data1 / 52 of 7 label values verified

Formula and label

Formula and label
TypeWhey Isolate
Protein sourcesWhey Protein Isolate
Third-party testingInformed Choice
SweetenersSucralose
Proprietary blendNo
Added free amino acidsNo
DietaryGluten-Free
AllergensMilk
Made byGNC AMP (GNC Holdings)
Sold atGNC, Walmart, Target

Price

$64.99–$129.99 for 58 servings. About $1.12 per serving, or $1.12 per 25 g of protein.

Sizes: 22 servings, 28 servings, 58 servings, 70 servings

Flavors (7)

  • Vanilla Custard
  • Cookies & Cream
  • Chocolate Peanut Butter Cup
  • Chocolate Frosting
  • Chocolate Lava Cake
  • Strawberry
  • Banana Cream

Sources

GNC.com direct fetches were bot-redirected; nutrition from GNC.com Vanilla Custard 58-serving label as reproduced in search-result snippets of gnc.com pages. Ingredients include natural and artificial flavor, sucralose, sunflower lecithin (no soy listed). Gluten-free stated on GNC pages for some flavors. Informed Choice confirmed on certifier site (certified 2017, on Aug-2026 list). Prices from GNC listings of varying age; may be stale. country_of_origin not verified. Retailers Walmart/Target from task brief, not independently verified. VERIFIER 2026-10-14: third-party nutrition databases (eatthismuch, fatsecret) list Vanilla Custard as 1 scoop 32 g, 120 kcal, 3 g carbs, 0.5 g fat, 85-100 mg sodium, conflicting with the 29.7 g/110 kcal/2 g/0 g/135 mg values; GNC label could not be re-fetched (bot redirect), so conflicting fields set to null. Protein 25 g agrees across sources.

Good to know

Last checked 2026-10-13. Labels change, so check the package before buying if you have allergies. If you are pregnant, nursing or buying for a child, ask your doctor before adding a supplement.

More from GNC AMP

All GNC AMP powders
GNC AMP

AMP Plant Isolate Protein

Plant Blend · 31.9 g scoop
Informed Choice
Protein
25g
Sugar
0g
Our score
78/100
$1.79 / servingChecked 2026-10-13