Whey Protein Powder
up&up Whey Protein Powder is a whey blend protein powder with 25 g of protein per 1 scoop (43 g). It scores 47/100 on the TBPP Quality Score. We found no third-party testing certification.
Nutrition per serving
Chocolate flavor, from the label.
| Serving size | 1 scoop (43 g) |
|---|---|
| Protein | 25 g |
| Calories | 170 |
| Carbohydrates | 10 g |
| Sugar | 2 g |
| Fat | 3 g |
| Sodium | 240 mg |
| Protein by weight | 58% |
| Leucine | Not verified |
| BCAAs | Not verified |
How it scored
47 of 100 points. How we score
| Criterion | Points | Why |
|---|---|---|
| Protein density | 6 / 30 | 58% of each scoop is protein |
| Third-party testing | 0 / 25 | No verified independent testing program |
| Label transparency | 20 / 20 | Fully disclosed formula, no amino spiking |
| Sugar | 10 / 10 | 2 g sugar per serving |
| Ingredient simplicity | 6 / 10 | Mix of natural and artificial flavors or sweeteners |
| Verified label data | 5 / 5 | 7 of 7 label values verified |
Formula and label
| Type | Whey Blend |
|---|---|
| Protein sources | Whey Protein Concentrate, Whey Protein Isolate |
| Third-party testing | None found |
| Sweeteners | Sucralose, Acesulfame Potassium |
| Proprietary blend | No |
| Added free amino acids | No |
| Dietary | None listed |
| Allergens | Milk, Soy |
| Made by | up&up (Target) · USA |
| Sold at | Target |
Price
We could not verify a current U.S. price.
Sizes: 32 oz, 16 oz
Flavors (4)
- Chocolate
- Vanilla
- Chocolate Peanut Butter
- Strawberries and Cream
Sources
- https://www.target.com/p/whey-protein-powder-chocolate-up-up/-/A-94727230
- https://www.target.com/p/whey-protein-powder-vanilla-up-up/-/A-94727227
- https://www.target.com/p/whey-protein-powder-strawberries-and-cream-16oz-up-38-up-8482/-/A-94718104
- https://www.target.com/p/whey-protein-powder-chocolate-peanut-butter-16oz-up-38-up-8482/-/A-94718105
- https://www.target.com/s?searchTerm=up%26up+protein+powder
up&up is Target's store brand, so target.com is the brand's own site. Nutrition from the label data embedded on the Chocolate 32 oz Target page (TCIN 94727230, 2026-10-14): 43 g serving, about 21 servings, 170 kcal, 3 g fat, 240 mg sodium, 10 g carbs, 2 g sugars (0 g added), 25 g protein. Ingredients: whey protein concentrate, maltodextrin, cocoa, natural and artificial flavors, salt, xanthan gum, soy lecithin, sucralose, acesulfame K, whey protein isolate; contains milk and soy. Strawberries and Cream 16 oz (TCIN 94718104) is 40 g, 160 kcal, 25 g protein. Target search shows a price range of $25.99-$49.29 with items on clearance, and the product page showed no price, so price is null.
Good to know
Last checked 2026-10-14. Labels change, so check the package before buying if you have allergies. If you are pregnant, nursing or buying for a child, ask your doctor before adding a supplement.